Rolling out and securing acceptance for a community strategy is a major challenge, especially in global organizations with diverse communication cultures. This session delves into the Viva Engage journey—from initial resistance to becoming a game-changer in how employees connect, collaborate, and share knowledge. The company operates across three communication platforms: Face-to-face interactions (meetings, team-building, and events), Video content (recorded interviews and shared via MS Stream), and Viva Engage (a centralized platform for discussions, leadership visibility, and peer-to-peer support). Employees were initially hesitant to embrace Viva Engage, but over time, they recognized its benefits—reducing information “black holes” and fostering a sense of belonging. By rebranding internal communication, introducing sub-communities, and shifting from formal to common, everyday language, the organization transformed engagement. The impact? A reduction in turnover rate and measurable improvements in employee satisfaction. However, challenges persist, particularly cross-regional cultural differences in how employees engage with the platform. Some employees feel hesitant to ask questions publicly, requiring a shift in workplace culture. Learn how this organization replaced outdated communication methods, established a community-driven approach, and empowered employees with an effective knowledge-sharing ecosystem. In this session you will learn
- How to implement and drive adoption of Viva Engage as a central knowledge-sharing and engagement platform.
- How to build a communication strategy that fosters a sense of community and overcomes cultural barriers.
- How to measure and demonstrate the impact of a community-driven intranet strategy on employee engagement and retention.
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