Maud Majerus

Speaker

Maud Majerus

Writer / Editor - Internal News, European Investment Bank EIB

She is a multi-disciplined professional passionate about diversity and inclusion, impact financing, sustainability and social matters. She has a long experience at the European Investment Bank (EIB) and the last years have been dedicated at developing my expertise in internal communication and leadership. In her current role, she oversees strategic communication initiatives and develops internal communication campaigns to accompany key EIB Group priorities. Her goals are to ensure seamless information flow within the organisation and to foster an environment where staff members feel motivated, engaged and aligned with the Bank’s values. She advises senior management and stakeholders throughout the organisation on effective internal communication engagement. She is excited to share their insights with you and to learn from your experiences as well.

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Session

Gamifying the Intranet — Boosting Engagement, Team Spirit, and AI Awareness

Case Study

Tuesday, September 30

04:10 pm - 04:40 pm

Live in Copenhagen

Less Details

Discover how gamification can transform an intranet into a vibrant hub of engagement and collaboration. In this session, we will demonstrate three interactive initiatives that have successfully energised our intranet platform and inspired employees to participate actively. The first example is an integrated word-guessing game tied to the company’s core topics, where employees learn key insights by solving puzzles. The second, My Little Planet, is an app-based challenge focused on sustainability, encouraging team competitions and promoting environmental awareness. By linking the app to the intranet, employees received updates, shared progress and celebrated their collective achievements. Thirdly, we’ll explore the AI Challenges, designed to increase awareness of AI topics. Originally a two-week challenge, its popularity led to an extension as the community around it grew rapidly. Using the intranet as a dynamic social media platform, employees shared photos, videos and updates, creating an active and connected community. Finally, discover an artistic initiative where children were to explore the themes of climate and innovation, imagining how we can work together toward a sustainable future. Their creations formed an interactive and playful exhibition, sparking engagement among staff and families. By combining environmental awareness with creativity, the initiative brought two of the EIB Group’s core priorities to life in a relaxed, colourful setting. In this session you will learn

How to incorporate gamification into your intranet to increase employee engagement and make learning interactive and fun.
How to use intranet-driven campaigns and apps to promote team spirit and foster competition around meaningful topics like sustainability.
How to design challenges and experiences that resonate, using themes like AI and climate to spark curiosity and participation.
How to incorporate creative initiatives involving families – such as interactive exhibitions – to promote core values like innovation and environmental awareness in a playful, inclusive setting.
How to overcome the hurdles of gamification deployment and apply practical insights to seamlessly integrate engagement strategies across your intranet platform.

Presentation

Company

European Investment Bank EIB

https://www.eib.org/en/index

We provide finance and expertise for sustainable investment projects that contribute to EU policy objectives and make a strong impact on people’s lives in Europe and beyond. The EU's bank - The EIB is the European Union's bank. We are the only bank owned by and representing the interests of the European Union Member States. We work closely with other EU institutions to implement EU policy. A major player As the largest multilateral borrower and lender by volume, we provide finance and expertise for sound and sustainable investment projects which contribute to furthering EU policy objectives. More than 90% of our activity is focused on Europe but we also implement the financial aspects of the EU's external and development policies.

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