At Siemens Florian is globally responsible for the following topics: digital workplace of the future, the global Intranet, enabling internal digital change, collaboration applications, managing with agile methodologies, allowing failure culture and ritualizing using data, having fun with the team to manage digital chaos.

Since June 2016 Florian is also Non-Executive Board Member of the Digital Advisory Board Consultancy. In this function he works with industry leaders to stimulate and execute digital transformation in global businesses at C-suite and VP Level.
Florian studied business administration and computer sciences at the Ludwig Maximilians University in munich.

As global head of web communications he and his team were from 2006 till 2016 responsible for the global external online channels of Siemens AG, corporate and business divisions worldwide in over +100 countries in 34 languages: this includes digital transformation, demand generation integration, global web governance, structure, contents and web strategy, corporate website www.siemens.com, all business units websites of Siemens, mobile and tablet web, global app store account as well as overarching digital real-time analytics.

Before Florian was departmental head for web management in the telecommunications sector of Siemens. His first work stations have been at marketing & sales at BMW in Munich and at Osram Sylvania in Boston / USA.