5 | Challenge Your Peers: How to balance AI Innovation and Human Connection in Internal Communication?

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Session

How to balance AI Innovation and Human Connection in Internal Communication?

5 | Challenge Your Peers

Monday, September 29

04:45 PM - 05:45 PM

Live in Copenhagen

Less Details

How to adapt internal communication strategies as AI reshapes audience behaviors and expectations?
How to manage the cultural and technological shift within organizations when introducing AI into employee communication channels?
How to identify when human-driven communication is more effective than automated messaging?
How to develop content and campaigns that combine AI efficiency with human empathy to increase engagement?
How to use AI-powered tools effectively without losing the emotional and personal touch employees value?

Workshop

Speaker

Dorothea Axelson

Head of Communications, Cytiva

Director with proven talent in the areas of strategic planning, customer relationships, account management, strategic sales and negotiation execution, and project strategy implementation.
* 15+ years proven sales/project implementation results with strong emphasis on multi-million dollar transactions
* Consultative, value-proposition/business case driven sales methodology experience
* Ability to create and maintain long term client relationships
* Strong leadership / motivational skills
* Results driven employing a strategic problem – solution mentality
* Excellent oral and written communication skills
* Strong strategic planning and project management skills

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Company

Cytiva

https://www.cytivalifesciences.com/

With more years than I care to count in media and communication, I lead the global communication team at Cytiva, a life sciences company that provides solutions for the biopharma industry. Every day, we aim to deliver lively, high-quality, and relevant messages that resonate with our internal and external stakeholders, and showcase our company's vision, values, and impact. My core competencies include media strategy, content development, video production, and podcast creation. It delights me to find and tell compelling stories that highlight the human side of science and innovation. My latest work endeavor is the Discovery Matters podcast, where Conor McKechnie and I interview experts, customers, and partners about the challenges and opportunities in the life sciences sector.

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